A refreshed expression to reflect a programme which embraces and champions immersive (VR, AR, MR) experimentation – unlocking the creative potential of immersive content.
Creating a foundation for continued experimentation, the shorthand CXR embracing continued creativity in the form of idents.
CreativeXR refreshed for 2020
Effervescent Spheres ident
Chrome Cradle ident
New elements in the refreshed website — Design by Pixeled Eggs
Power of CreativeXR Button ident
Discover more about the CreativeXR programme here
A collaboration with Tony de Ste Croix for Digital Catapult. With animations by Purple Patch.
Activities and deliverables