General Electric

The GE monogram – continuing the subtle evolution from its 1890s industrial revolution and previous version (1986)

Refreshed expression — previous mixture of materials (below)

As a team we delivered: The big idea align to ‘Imagination at Work’, strategy, brand architecture, comprehensive visual expression, literature, packaging, advertising guidance for above and below the line, an online brand centre, signage, typeface design – GE Inspira – and full guidance/ toolkits. Launched July 2004

A collaboration at Wolff Olins [NYC] for General Electric

Activities and deliverables